Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream 4 oz

A leave-in, soft lotion for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish.Eliminates frizz from air-dried hair with a nourishing blend of highly conditioning ingredientsProvides soft, touchable hold for low-maintenance stylingEnhances and smooths hair’s natural pattern for a lived-in, effortless lookWelcome to hair minimalism, made easy. Enhance hair’s natural pattern for the perfect effortless air-dried look with a touchable finish. This multi-tasking formula hydrates and nourishes hair without greasiness and dries soft – never crunchy, flaky, or sticky.Up to 81% frizz reduction for 24 hours**Based upon third-party laboratory study24-hour hold**Based upon third-party laboratory study