VIRTUE Volumizing Primer 150ml

VIRTUE Volumizing Primer is a weightless spray to build volume and create the perfect foundation for style. Formulated with their revolutionary Alpha Keratin 60ku protein, this lightweight primer works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage and leaving it lustrous and shiny without any stickiness or build-up.Key Ingredients:Alpha Keratin 60ku: binds directly to areas of damage, repairing and revealing hair that’s shinier, stronger and healthierHydrolyzed Wheat Protein : helps increase volume and facilitates styling while improving sheen and the texture of hairPanthenol (Vitamin B5) : natural B vitamin that delivers moisture, softness, and shineHydrolyzed Soy Protein A : protein that helps to improve manageability, conditions and moisturizes hair and improves overall healthAloe Extract : rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shinyKey Benefits:Builds volume at the rootSupports your style for all-day holdMends hair prone to breakageProtects against heat and environmental damageFree of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-freeClinical Studies*:After one application, 96% of women felt hair had instant volume, lightweight, buildable hold and was easier to style8 hours after first application, 94% of women said their style bounced back and restyled easierAfter only 3 uses, 100% of women felt their hair was less limpWith continued use, 98% of women said hair had flexible bounce, was healthier-looking and less dull*Consumer perception study conducted on 50 respondents after 5 uses/one week.